Although we use several different types of movement, Seiko (TMI) is the brand we most commonly incorporate in our builds. Reliability, accuracy, durability, functionality and serviceability are the most important considerations for any mechanical movement; Seiko scores extremely well in each department. Cost is also a consideration, but not the main one. We price our watches competitively, but never at the expense of quality or aesthetic appeal.

In addition to Seiko, we also use Miyota, ETA, Seagull & Sellita movements, usually on request. These movements are somewhat more specialised and are considered premium (in terms of both specification and pricing). We would be happy to offer you a custom build - to your own preference - using any of these movements.

If you are interested in learning more about the topic, there are many free-access online resources. We recommend Caliber Corner as a great starting point (no affiliation... just a favourite of ours!).

BUILD PROCESS

Want to learn more about how we build our watches? Check out our Illustrated Guide, where we take you through our entire build process, step-by-step.

great quality, affordable prices

We specialise in designing & building mechanical wristwatches, using a variety of different movements and individual components.

We want to make these timepieces widely accessible, so that more people can enjoy their beauty and character. In some small way, we hope to help preserve traditional watchmaking, for future generations to enjoy.

We use different types of mechanical movements, each one individually regulated to +/- 10 seconds a day or better. We do this by making a series of micro-adjustments to the movement itself, using a digital timegrapher machine. This allows us to reduce or eliminate beat error as well as any gain/loss in daily accuracy.

We work with a wide variety of component materials. Dials made from traditional brass, malachite, carbon fiber, mother of pearl, tiger's eye stone, guilloche and other textured and non-textured materials. We can also create one-of-a-kind dial designs, to your own specifications. Our straps are made from premium leather, suede, silicone and rubber, as well as 316L stainless steel bracelets. Skeletonised and partially exposed movement designs are also possible.

Each watch we ship includes a complimentary single-watch case and bracelet sizing tool (for stainless steel bracelets only; leather, rubber or other soft straps do not require a sizing tool).